More from: bounce rate

Improve your metrics: increase your average session length

In previous weeks we saw how you can use Google Analytics to set goals on your website or blog and get valuable information about your audience.

But if you want your analysis to be useful, you have to interpret the results, identify weaknesses and promote solutions. In this article I will suggest some improvements that can help you especially if you  noticed a high bounce rate.

An ilustration of an old pocket watch.